Big Rank TheoryFrom experienced marketerto independent fractional CMO.
CMO Seat is a 14-week live coaching programme with a multi-mentor faculty. It is for senior marketing and go-to-market professionals who want to lead marketing for several companies at once.
Founding cohort of up to 12 participants
AI tools are multiplying. Business judgment is what companies still need.
Companies still need someone to decide which markets to pursue, how to position, why deals stall and where growth investment belongs.
Many growing technology businesses want that kind of experienced, commercially aware marketing leadership on a fractional basis. The CMO Seat prepares senior professionals to take on that responsibility.
Who should apply.
Best suited to people with 8 or more years of experience in IT services, B2B SaaS or enterprise technology.
Senior professionals
Marketing, GTM, growth, product marketing and RevOps leaders.
Independent practitioners
Consultants and agency founders who want to offer CMO-level leadership.
What you will work on.
Six areas, from reading a business to running your own fractional practice.
Business and market
Business diagnosis, market intelligence, ICP, positioning and category choices.
GTM and revenue
GTM architecture, sales plays, stalled deals, pre-sales and RevOps.
Demand and credibility
Inbound, founder voice, content systems, partnerships and market presence.
AI-assisted work
Research, AI agents, executive workflows and responsible automation.
Leadership and delivery
Budgets, operating rhythms, cross-functional decisions and boardroom reviews.
Your fractional practice
Advisory offers, pricing, client acquisition, retainers and scope.
How you will learn.
Live coaching, built around real business situations and your own work.
Practitioner-led sessions
Taught by people who do this work for a living.
Guest mentors
A multi-mentor faculty, so you hear more than one way of doing it.
Business war rooms
Live business situations worked through together.
Guided exercises
Applied to a real business, with feedback.
Boardroom assessment
You present your thinking the way a CMO presents to a board.
Bring your own tools
You use your own AI tools, software and subscriptions. We provide coaching, direction, exercises and feedback. We do not provide tool licences or platform access.
The founding cohort.
- Size. Up to 12 participants.
- Length. 14 weeks of live coaching.
- Proposed investment. ₹2,25,000 plus applicable taxes.
- Admissions. By application. We screen every applicant.
- Faculty and schedule. To be confirmed.
Join the waitlist and we will write to you first when applications open. Every applicant is screened before admission.
Up to 12 seats. Join the waitlist.
Add your details and we will write to you first when applications open.